Welcome to the blog of the Rehoboth Beach Cheese Company. Pull up a bar stool and experience our Counter Culture!

I'm Andy Meddick, Owner and President of the Rehoboth Beach Cheese Company. In 2005, I left my corporate I.T. job in Washington DC, to relocate with my spouse's business to the DE beaches. What to do now we live in a state where chicken houses can often outnumber human? Faced with a four hour round trip to the closest decent food market, I opened my first store, Good For You Market, a full service grocery store, focusing on organic, natural, and gourmet foods. In the worst economy since the 1930s, I won Best of Delaware awards three years running. After four years, I decided to simplify the business, re-aligning to focus on what we did best. The result is the Rehoboth Beach Cheese Company. We sell (retail and wholesale) artisan/farmstead cheeses, charcuterie, organic produce,and other specialty foods such as spices and seasonings. We also teach cheese classes, cater, sell online, and consult with other businesses to build their cheese programs.

I've learned much since starting out. For example, staffing was a steep learning curve, and I discovered that a savvy sales and marketing professional lay dormant in an I.T. geek! Systems analysis, business analysis, database design and development, data architecture, web design, specialty cheeses and foods, organic farming, catering, and cooking. What do all these threads have in common? Curiosity! It begets technique, which in turn begets better solutions to commond needs. Why complain about lack of choice, if you're not willing to offer an alternative? Our move, and my business development has taught me to participate in life, and to be ever curious! Enjoy!

Jun 4, 2010

My maternal Grandmother was quite a character. It's been 28 years since she passed, but I can still picture her rolling down her stockings on returning from a shopping trip. I can still hear her laugh: deep, unabashed, guttural, sudden. Nana was a pure delight for us kids, full of eccentric ways of doing things her way, which I'm sure was frustrating for those one generation removed, but for us grandkids, pure joy. Nana used a saying, once quite popular in the UK, "She's all furcoat and no knickers." I use it to this day, and it's been 17 years since I moved to the US. This idiom is used to denote someone putting on airs and graces, a social climber if you will. It sounds a bit mean spirited, but my grandmother was not a mean person. I took this to mean more of a self-effacing way of saying, "Pride comes before a fall." Or, don't let your aspirations wander further than your attention!

Why did I think of this today? Sometimes when I'm using social media to highlight a new product we've got at the store, I have to be economical with words. Twitter enforces 149 characters, so I link up my Twitter to my Facebook and I'm forced to be brief there also. So, when I post an update on a new product I love that happens to be sourced from Italy, I think of my Nana and her saying, and wonder if she'd remind me to put undergarments on with my (faux) fur coat when referring to, "Artisan this," and "Imported that?" I remember Nana's caution about airs and graces and laugh to myself and post anyway. You see, for me, it's not about pretension when it comes to food and ingredients. It's about finding awesome, authentic foods, and being tickled pink that I get the opportunity to share them with my (adopted) home community.

One hint of mean-spirited exclusivity is a sure fire way to get on my goat, idiomatically speaking. Come one, come all, the imported, the artisan, the grow it yourself, dirt under your fingernails veggies, come on in. You're welcome. Now where did I put those knickers?

Here's a link to a photo I posted to our Facebook Group: Beach Savvies. It is of ants enjoying yum artisan pastries and imported Italian Marmellata Extra di Mandarini on china from the British Airways First Class cabin. That's orange marmalade to the lady in the fur coat! Salute. Grub up!


Twitter Delicious Facebook Digg Stumbleupon Favorites More