Welcome to the blog of the Rehoboth Beach Cheese Company. Pull up a bar stool and experience our Counter Culture!

I'm Andy Meddick, Owner and President of the Rehoboth Beach Cheese Company. In 2005, I left my corporate I.T. job in Washington DC, to relocate with my spouse's business to the DE beaches. What to do now we live in a state where chicken houses can often outnumber human? Faced with a four hour round trip to the closest decent food market, I opened my first store, Good For You Market, a full service grocery store, focusing on organic, natural, and gourmet foods. In the worst economy since the 1930s, I won Best of Delaware awards three years running. After four years, I decided to simplify the business, re-aligning to focus on what we did best. The result is the Rehoboth Beach Cheese Company. We sell (retail and wholesale) artisan/farmstead cheeses, charcuterie, organic produce,and other specialty foods such as spices and seasonings. We also teach cheese classes, cater, sell online, and consult with other businesses to build their cheese programs.

I've learned much since starting out. For example, staffing was a steep learning curve, and I discovered that a savvy sales and marketing professional lay dormant in an I.T. geek! Systems analysis, business analysis, database design and development, data architecture, web design, specialty cheeses and foods, organic farming, catering, and cooking. What do all these threads have in common? Curiosity! It begets technique, which in turn begets better solutions to commond needs. Why complain about lack of choice, if you're not willing to offer an alternative? Our move, and my business development has taught me to participate in life, and to be ever curious! Enjoy!
Showing posts with label Foodie Films. Show all posts
Showing posts with label Foodie Films. Show all posts

Aug 31, 2009



You had me at, "Bon Appetit!"

G4U Market goes to the movies!

From the minute the lights dimmed, we were pulled into "Julie & Julia." Meryl Streep coos her way through a stunning, earthy performance as Julia Child, channeling the gourmande in a study of statuesque, gawky, elemental elegance. Amy Adams is wonderful in the role of Julie - a good counter balance of imperfect human preventing us from veering over into hero(ine) worship.

Julie and Julia are passionate about food and both a validation to those who persist when all they hear is, "No you can't!" Those who shudder with pure sensuality in a public setting at the taste of a dish are bound to be intertesting characters! Being so closely connected with one's senses makes for one feisty individual. Like them, or leave them, you can't ignore them!

If you don't leave the screening hungry, or wanting to take cooking classes, then you must have been in the wrong room at the multiplex. Go see this movie with lots of friends. You'll see their experience on their faces. We all connect over food. We all route for a plucky trailblazer. It's hard to pick favorite scenes in such a delightful, charming movie. I particularly enjoyed scenes of cooking demos gone awry. When you have an audience willing to listen and then soldier on despite slapstick mistakes; I found this touching and uncomfortably funny. Any Chefs or in-store demo folks out there had the same experience? I sense a few red faces! And who does not state the famous quote when screwing up in your kitchen, "When you're alone in your kitchen, no-one knows but you!"

The final scene juxtaposed between Julia Child's Cambridge kitchen, now silenty displayed at the Smithsonian Museum, and the same kitchen in-situ at Julia and Paul Childs's Cambridge home, struck a poignant resonance for me. Life's too short to eat inauthentic, bland food. Life's too short not to share that with others. Never, ever give up. Be insatiably curious and live life out loud. Include others. That's what I take away from this movie. What's your takeout?

Good job Nora Ephron and cast.

Andy for Good For You Market.










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