Welcome to the blog of the Rehoboth Beach Cheese Company. Pull up a bar stool and experience our Counter Culture!

I'm Andy Meddick, Owner and President of the Rehoboth Beach Cheese Company. In 2005, I left my corporate I.T. job in Washington DC, to relocate with my spouse's business to the DE beaches. What to do now we live in a state where chicken houses can often outnumber human? Faced with a four hour round trip to the closest decent food market, I opened my first store, Good For You Market, a full service grocery store, focusing on organic, natural, and gourmet foods. In the worst economy since the 1930s, I won Best of Delaware awards three years running. After four years, I decided to simplify the business, re-aligning to focus on what we did best. The result is the Rehoboth Beach Cheese Company. We sell (retail and wholesale) artisan/farmstead cheeses, charcuterie, organic produce,and other specialty foods such as spices and seasonings. We also teach cheese classes, cater, sell online, and consult with other businesses to build their cheese programs.

I've learned much since starting out. For example, staffing was a steep learning curve, and I discovered that a savvy sales and marketing professional lay dormant in an I.T. geek! Systems analysis, business analysis, database design and development, data architecture, web design, specialty cheeses and foods, organic farming, catering, and cooking. What do all these threads have in common? Curiosity! It begets technique, which in turn begets better solutions to commond needs. Why complain about lack of choice, if you're not willing to offer an alternative? Our move, and my business development has taught me to participate in life, and to be ever curious! Enjoy!

Jun 23, 2009

You eat this? A question commonly heard on Route 9 in Lewes. Actually, no, I drink this! Well, first I cut this, then I juice this, and then I drink this. What is, “This?” Well This Be Wheatgrass!

First experimented with as a food in the 1930s by Charles F. Schnabel and popularized by Dr Ann Wigmore in the 1960s, wheatgrass is so densely packed with nutrients and has been spoken of as a curative for many conditions that it may just well qualify for, “Miracle Food” status.

Wheatgrass is the young sprouted grass of hard winter wheat. Although technically any member of the common wheat grain family Triticum Aestivum that has been allowed to sprout into a short grass can be considered wheatgrass. Indoor grown wheatgrass grows from 8-14 days before it is harvested.

Wheatgrass is freshly juiced in a juice machine custom designed for narrow blade greens, dried into a powder, or juiced and then flash frozen. I recommend the fresh juice, drank immediately after cutting and juicing, in order to benefit most from wheatgrass’ high nutritional load.

Wheatgrass juice is claimed as an effective healer because it contains chlorophyll, all minerals known to man, and vitamins A, B-complex, C, E, and K. Wheatgrass is extremely rich in protein, and contains 17 amino acids, the building blocks of protein.

1oz of wheatgrass is claimed to have the nutritional equivalence of 2.2lb of vegetables, be high in vitamin B12, promotes detoxification due to the extremely high chlorophyll content.

It is curious to me that the beneficial properties of wheatgrass are so debated that this gives many of us license not to drink it. It’s as if we’re looking for an excuse not to – an ‘easy out,’ if you will. I agree that Wheatgrass is very much an acquired taste – looking like grass, and tasting very much like fresh sweet green peas. The experience is very much like drinking pea juice. I’ll leave the contentious debating to the nutritionists and medical professionals. One thing I do know is that, juicing fresh grown, organic wheatgrass, cut fresh at no more than 7 inches in length (then it gets too old), gives us a very potent shot of ‘living’ food. Forget the debate – eventually all debates catch up to Grandma’s philosophy of balance and moderation in all things anyway. Make wheatgrass a regular part of your balanced diet. You will feel the difference. I have.

Stop on into the Good For You Market on Route 9 in Lewes, DE any Saturday in June, between 12 and 2pm and have a free 1oz shot of organic fresh-cut, fresh-juiced wheatgrass on us. Our new organic juice and coffee bar (“Auntie’s Bar, as in “Auntie Oxidant” – the Good For You Market store mascot) will be opening in July.

Yes, I said, “Auntie’s Bar” and not, “Andy’s Bar.” It’s my accent you see!

So, we all love green, right? I know you all love saving green! So, see you at Auntie’s Bar, where we’ll be drinking green and showing off our wheatgrass ‘staches, Andy.

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