Welcome to the blog of the Rehoboth Beach Cheese Company. Pull up a bar stool and experience our Counter Culture!

I'm Andy Meddick, Owner and President of the Rehoboth Beach Cheese Company. In 2005, I left my corporate I.T. job in Washington DC, to relocate with my spouse's business to the DE beaches. What to do now we live in a state where chicken houses can often outnumber human? Faced with a four hour round trip to the closest decent food market, I opened my first store, Good For You Market, a full service grocery store, focusing on organic, natural, and gourmet foods. In the worst economy since the 1930s, I won Best of Delaware awards three years running. After four years, I decided to simplify the business, re-aligning to focus on what we did best. The result is the Rehoboth Beach Cheese Company. We sell (retail and wholesale) artisan/farmstead cheeses, charcuterie, organic produce,and other specialty foods such as spices and seasonings. We also teach cheese classes, cater, sell online, and consult with other businesses to build their cheese programs.

I've learned much since starting out. For example, staffing was a steep learning curve, and I discovered that a savvy sales and marketing professional lay dormant in an I.T. geek! Systems analysis, business analysis, database design and development, data architecture, web design, specialty cheeses and foods, organic farming, catering, and cooking. What do all these threads have in common? Curiosity! It begets technique, which in turn begets better solutions to commond needs. Why complain about lack of choice, if you're not willing to offer an alternative? Our move, and my business development has taught me to participate in life, and to be ever curious! Enjoy!

Apr 11, 2009

Mae West famously said, "I used to be Snow White, but I drifted."

Have you drifted lately? Diet Plan? Workout Plan? Being nice to your spouse plan? Calling your Mom plan? Shopping at Good For You Market Plan?

I can help with the last one! After much work behind the scenes, I am thrilled to announce here, in the G4U Blog, a world exclusive. Drum roll please...

Good For You Market is extending our "Go Green and Save Your Green" savings program.

"Oh Andy, I heard that one before in your newsletter." Not so fast you on your way into a frustrating experience at the big box grocery store. Listen very carefully, I shall say this only once.

Good For You just got gooder, uhm, betterer, BEST! Most of the food items and some non-food items in our store (web and physical stores) are now upto 20% off of retail pricing. Beat that big box grocery store! Look for the red price cuts in our website store and the green price label and green savings shelf tags in our physical store. This effectively extends our pricing savings from our organic produce department throughout most of the store(s). Check back to our website store and our physical stores as our new pricing sweeps across the store(s).

So that's us. Now this is where you come in. Drift back to Good For You Market (http://www.good4uorganic.com/). Drift in for the first time. Drift on over to your colleague's office, neighbor, friend, or family member's house, spread the word and get them shopping with us too. Drift on into conversation and make Good For You Market the buzz at Happy Hour or your cocktail party/brunch. We've drastically cut our margin to be able to do this, and grocery margins are notoriously low to begin with. We need your support shopping with us to make these prices sustainable. We're working hard to source food that tastes the way it should - produce, cheeses, meats, breads, oils, vinegars, etc., at prices we all can afford. Shop with us to make sure these choices do not disappear from our beach area and give us a little encouragement that you want such choices in this area. Enough said.

"I like restraint if it doesn't go too far." Mae West. That's my philosphy when it comes to good food! I love to eat - hopefully you see that reflected at Good For You Market.

"An ounce of performance is worth pounds of promises." Mae West. How are we at Good For You Market performing for you, our treasured community?

In closing, another quote from Mae West, "You only live once, but if you do it right, once is enough."
Thank you all for your business. Remember we deliver also.


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