Welcome to the blog of the Rehoboth Beach Cheese Company. Pull up a bar stool and experience our Counter Culture!

I'm Andy Meddick, Owner and President of the Rehoboth Beach Cheese Company. In 2005, I left my corporate I.T. job in Washington DC, to relocate with my spouse's business to the DE beaches. What to do now we live in a state where chicken houses can often outnumber human? Faced with a four hour round trip to the closest decent food market, I opened my first store, Good For You Market, a full service grocery store, focusing on organic, natural, and gourmet foods. In the worst economy since the 1930s, I won Best of Delaware awards three years running. After four years, I decided to simplify the business, re-aligning to focus on what we did best. The result is the Rehoboth Beach Cheese Company. We sell (retail and wholesale) artisan/farmstead cheeses, charcuterie, organic produce,and other specialty foods such as spices and seasonings. We also teach cheese classes, cater, sell online, and consult with other businesses to build their cheese programs.

I've learned much since starting out. For example, staffing was a steep learning curve, and I discovered that a savvy sales and marketing professional lay dormant in an I.T. geek! Systems analysis, business analysis, database design and development, data architecture, web design, specialty cheeses and foods, organic farming, catering, and cooking. What do all these threads have in common? Curiosity! It begets technique, which in turn begets better solutions to commond needs. Why complain about lack of choice, if you're not willing to offer an alternative? Our move, and my business development has taught me to participate in life, and to be ever curious! Enjoy!

Sep 19, 2011

If you subscribe to our E-ssue of The Grapevine newsletter then you may have already seen this. Please enjoy again if so! If you'd like to subscribe to The Grapevine, then click here. We have an "Ask The Cheesemonger" section in our E-news. It's a very popular guest section, appearing when I have questions trending amongst customers. Wine has long enjoyed its day in the sun as a pairing with fine cheese. However, I'm noticing that beer is emerging strongly and the number of beer pairing questions are getting some long overdue attention. Due to this nascent interest in beer and cheese pairings, I decided to quit my wine-ing for a little,...

Sep 1, 2011

I'm detecting a pattern with some of my wholesale business-to-business accounts. It's concerning me because I think the customer is selling themselves short, which may be affecting their sales. There's also potential for misunderstanding. What I thought you said is not what you thought you meant! So, it's made me wonder am I missing something in my sales pitch? I'm getting the account, 'closing' if you want to get all Glengarry Glen Ross on me. I'm getting the set of steak (cheese) knives. I get the opening order placed, I come in train the staff, consult on merchandising (if it's a retail account), and menu planning (if it's a food service...

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