Welcome to the blog of the Rehoboth Beach Cheese Company. Pull up a bar stool and experience our Counter Culture!

I'm Andy Meddick, Owner and President of the Rehoboth Beach Cheese Company. In 2005, I left my corporate I.T. job in Washington DC, to relocate with my spouse's business to the DE beaches. What to do now we live in a state where chicken houses can often outnumber human? Faced with a four hour round trip to the closest decent food market, I opened my first store, Good For You Market, a full service grocery store, focusing on organic, natural, and gourmet foods. In the worst economy since the 1930s, I won Best of Delaware awards three years running. After four years, I decided to simplify the business, re-aligning to focus on what we did best. The result is the Rehoboth Beach Cheese Company. We sell (retail and wholesale) artisan/farmstead cheeses, charcuterie, organic produce,and other specialty foods such as spices and seasonings. We also teach cheese classes, cater, sell online, and consult with other businesses to build their cheese programs.

I've learned much since starting out. For example, staffing was a steep learning curve, and I discovered that a savvy sales and marketing professional lay dormant in an I.T. geek! Systems analysis, business analysis, database design and development, data architecture, web design, specialty cheeses and foods, organic farming, catering, and cooking. What do all these threads have in common? Curiosity! It begets technique, which in turn begets better solutions to commond needs. Why complain about lack of choice, if you're not willing to offer an alternative? Our move, and my business development has taught me to participate in life, and to be ever curious! Enjoy!

May 27, 2010

I was recently asked why I blog? The fame? The accolades? The enormous amount of business the blog brings to my store? Yeah right, about that day job? This blog is about, "We Know Yum! Musings, reviews, tips, hints on: food, recipes, articles, green living, organic gardening and farming from Good For You Market and Farm, Lewes, DE." It's mostly about food, since, well, that's what I mostly do! It's my experience of making a business out of my interests, and out of necessity. I could not find authentic food and ingredients at the beach. I started a 'natural food store,' and it evolved into a good, food market. Gourmet schmourmet. It's food after...

May 18, 2010

I wanted to post something to show we are hard at work. Here's our new logo. In my opinion, you can see in the logo our evolution from our humble, crunchy origins into the fine food market we are destined to become. We are well on our way. Yum is a journey not a destination to go all philosphical on you. I can't wait until we launch the new website and able to complete our move to our (as yet), 'undisclosed location.' You wait until you see the new online store and 'bricks and mortar' store. Then you'll appreciate the fine work Fine Line are doing for Good For You Market, it will all fall into context! By the way, my blog template...

What's up? After I moved to the States, it took me years to learn how to answer that friendly question. Colleagues would glare at me as I stood stammering, blushing, or simply walked away in defeat. "Fine thank you" became my muttered reply. I figured I was being asked, "How are you?" Or, "How are things today?" Turns out, like many sayings, it can mean whatever you want it to mean. I settle for, "What's been going on since we last spoke?" The British just say, succintly, "How are you?" Or, as my grandmother said, "'ubby?" Short for "How be (you doing today)?" So, what's up? Can't say I've been doing much cooking of late, but I've sure been curious! The busyness of being in business has kept me busy, busier than my perennially busy Mother-in-law! Busier than the sweatshop apiary that keeps...

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