Welcome to the blog of the Rehoboth Beach Cheese Company. Pull up a bar stool and experience our Counter Culture!

I'm Andy Meddick, Owner and President of the Rehoboth Beach Cheese Company. In 2005, I left my corporate I.T. job in Washington DC, to relocate with my spouse's business to the DE beaches. What to do now we live in a state where chicken houses can often outnumber human? Faced with a four hour round trip to the closest decent food market, I opened my first store, Good For You Market, a full service grocery store, focusing on organic, natural, and gourmet foods. In the worst economy since the 1930s, I won Best of Delaware awards three years running. After four years, I decided to simplify the business, re-aligning to focus on what we did best. The result is the Rehoboth Beach Cheese Company. We sell (retail and wholesale) artisan/farmstead cheeses, charcuterie, organic produce,and other specialty foods such as spices and seasonings. We also teach cheese classes, cater, sell online, and consult with other businesses to build their cheese programs.

I've learned much since starting out. For example, staffing was a steep learning curve, and I discovered that a savvy sales and marketing professional lay dormant in an I.T. geek! Systems analysis, business analysis, database design and development, data architecture, web design, specialty cheeses and foods, organic farming, catering, and cooking. What do all these threads have in common? Curiosity! It begets technique, which in turn begets better solutions to commond needs. Why complain about lack of choice, if you're not willing to offer an alternative? Our move, and my business development has taught me to participate in life, and to be ever curious! Enjoy!

Dec 31, 2009

Here's 2 new ads we have running starting next week. I had to include a link to the G4UMarket Facebook page since I couldn't find a way of uploading audio files to blogger. Anyone know how to do that? You'll need to become a fan of the G4UMarket page to listen to the ads... G4UMarket Cheese ...

Dec 30, 2009

G4U Market's Picasa album Check out our new Picasa album for Good For You Market. We're adding more daily. I'm still getting used to a fancy new camera and can't use it yet, hence the wobbly nature of some sho...

Dec 29, 2009

Thanksgiving has come and gone, but I have two things to be thankful for, besides Faithful Spouse and good health, of course! These things be: Kitty Litter (no we do not have cats, for that I'm thankful for also!). Frozen ground (sorry farmers!). Why? I finally got the G4U truck out of the mud out back store. Faith and patience pay off. Also W.L. Bateman's quote comes to mind, "If you keep on doing what you've always done, you'll keep on getting what you've always got." This metaphor I like much better! As Ginger Rogers sang: "It's a brave new day, be thankful you get to start all over again. Nothing's impossible, I have found. For when my chin is on the ground, I pick myself up, dust myself off, Start all over again." "Pick Yourself Up" music by Jerome Kern and lyrics by Dorothy...

Dec 27, 2009

Reading my blog the narcissist that I am. Stunned to see in print the date, "Sunday December 27." December 27, when did that happen? To all those in the media currently reviewing the decade that was, nooooooo, I'm not ready. Only seems like yesterday I was trying every excuse under the sun so I wouldn't have to pull an all-nighter at work Y2K baby-sitting. Will we all be doing the same in 2 years for 2012? Ooops. Too much caffei...

Wow, I AM read after all. You like me, you really like me! I got questions. I got questions! What coffee were you drinking? This particular brew was Jim's Organic Coffee's Happy House Blend. It's a medium-light roast, perfect for a mid-morning break. According to Jim, "Light and well balanced with a clean taste... In a word: Chipper." I agree usually by 11am, I am feeling chipper. At 8am I have to drink Jim's Italian Roast. Intense and very dark! You can purchase Jim's Organic Coffee beans loose by the lb at Good For You Food Market, Lewes, DE. We will grind it for you free of charge. What china were you using? This is my, "Everyday" china. We bought it on e-bay while in the UK years ago. We have a full dinner service set - 6 places. It is the real deal china from British Airways...

Faithful spouse prefers watching a report of dead people on TV (who died this year?) over spending time with me. I guess I deserved that after bringing the mud incident home. So I retreat to one of my favorite indulgences: French Press coffee and a good book. Yes that is one of my French Presses, my everyday china and my book in the photo. A French Press is also known as a "Cafetiere" as the French, and ironically the British call them. I say ironically since alledgedly the French and the British do not get along. I blame it on public transport. I mean really, who is at their best crammed into a tube of metal hurtling 100...

5:30pm Saturday night. 38F outside, pouring rain and I'm wallowing in mud. Literally. The Good For You truck was stuck in the mud out back of the store, left from melting snow and a days heavy rain. Business had sucked all day which is never good when you're dealing with perishable inventory. As I sit there spinning my wheels, again, literally, jumping in and out of the truck digging myself deeper into mud, a bad thought crosses my mind. Is this a metaphor for my business? I drag my wet, dirty self back into the store to make sure the closing is going to schedule, and am hit with a customer looking for the owner to tell me how much we suck and that we ruined her day. What's a man to do? I did what any mature person does. I went home and yelled at the spouse. Now THAT sucks. To...

Dec 22, 2009

I'm in the Good For You Test Kitchen, we're all systems go, testing recipes for Madeleines and how they fare in silicone pans versus metal. A word stops us. Just one word: Caster. What the heck is, "Caster Sugar?" I have a dim memory of clutching a shopping list for my Mother at the corner shop as a kid: 1lb Potatoes. 1lb Carrots. Hairspray (a daily occurrence in the CFC un-enlightened '70s.). Milk. Eggs. 1lb Caster Sugar. There it is. I never forget anything I write down. So, must be a British 'English' word. I hit google. Turns out Caster Sugar (also known as Castor Sugar) is what we Americans call, "Superfine Sugar." Call me unpatriotic, I prefer Caster Sugar. Who gets to define, "Superfine?" There are three grades of used for cooking. Granulated sugar, which is the coarsest; superfine...

Dec 17, 2009

Are You Getting Your Minerals? I’ve been reading lately about mineral supplementation: of the body and of the soil. Traditionally I’ve been a hard sell for nutritional supplementation of my ‘natural’ diet. I used to think of supplementation as, ‘Crisis Management’ in the respect that conventional medications are to a certain extent, ‘Crisis Management.’ Q.E.D. I made the less than logical leap Supplements Ergo Medications. So what changed for me? I’m of the belief if you don’t know, then ask. You know the drill, “The only dumb question is the one you don’t ask!” I see dumb people. No, I see dumb questions hanging un-asked in the air like thought bubbles. I consulted with experts in the agricultural, grocery, foods and supplements businesses. I came to appreciate that non-chemical supplementation,...

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